When it comes to online and digital marketing, curated digital content is invaluable.
It is the stuff you (and only you) create either for your website or for a social media campaign. Your content can come in the form of blogs and articles, images, infographics, videos and so on.
Regardless of which form it takes, the content that you produce is what sets you apart from the crowd.
Whether a website is simple and informative, or highly stylized and image orientated; there are a few “good web design” fundamentals that generally everybody tries to adhere to.
When these practises are overlooked it can have an adverse effect on user experience, and nothing will make users click that “Close Window Tab” quicker than bad web design.
Well yeah… sort of!
Firstly I need to clarify what a “bad website” actually is. Of course it’s subjective, but it’s safe to say that a site that’s garish, shoddily put together, doesn’t have the information you need or just generally feels of poor quality could be considered a “bad website”. Sites that are never updated and feel abandoned can also slip into this category…