Blogs get read.
Videos get shared.
Comments get left on social media posts.
Online and digital marketing is about spreading a message, increasing brand-awareness, and engagement with our target audience. A sure-fire way to engage and capture the interest on an audience is by producing high-quality, relevant, share-worthy content. Ensure that the digital content you produce is useful, informative, or of interest to your audience.
10 ideas for digital content
These ideas can be used in the form of images, videos, blogs, social media posts, e-mail marketing, infographics etc.
#1Humanise your brand and share your origin story with your audience.
What got you started in your field?
How did you get to where you are now, and where do you hope to be in the future?
#2A great way to drive audience engagement is with a competition or a giveaway.
Drive comments and shares on social media, and drive traffic to your website by giving people a chance to win a product or service!
#3Received some kind words from a grateful customer? Share them!
Client & customer testimonials speak for themselves and people trust peer recommendations.
#4Do you have some frequently asked questions? Take an opportunity to elaborate on your answers.
#5Share a little insider wisdom, or positive experiences from a customer.
#6Want to show off a new product or service? Take an opportunity to demonstrate how they work.
#7every industry has stats and facts that can be compiled into a digestible charts, blurbs or infographics.
#8No explanation necessary.
#9Top ten products you can’t live without?
Top ten design tools?
Top ten restaurants?
#10Something exciting in the pipeline? Share it with your audience and create a buzz.