Content can get lost easily, especially with larger websites. Menus and sub-menus are great for tiding away pages and content but visitors need to be able to navigate to then easily. When you visit a website the rule of thumb is:
“The fewer clicks to find what I need, the better!”.
Navigating menus should feel natural, so they must be laid out logically. Visitors shouldn’t have to “go looking” for what they need, or they won’t!
Navigation should be made as easy as possible.
Sites come in all shapes and sizes and it can often be a challenge to prioritise content. But sometimes, confusing layout can throw visitors. This includes things that look “clickable” that aren’t, menus that are hidden away, pages that are walls of text, or worse; pages that are mostly adverts.
Lack of Updates
A website should feel fresh and up-to-date. When you visit a website, and see that the most recent article or post is from a few years ago it can give the impression the site is neglected and out dated.
Pop-ups, banners, & ads
These are the most complained about feature of websites, and it’s easy to see why.
They can feel intrusive and like an obstacle between the visitor and the actual content that brought them to the site in the first place.
Pop-ups and banners may be vital to the sites growth, but excessive use or poor implementation can get on visitor’s nerves!
“No, I don’t want to sign up for your newsletter…”
Poor use of font.
Sites are displayed on a multitude of devices and screen sizes, it’s important to factor this in when it comes to the choice of font and colours for a website.
Font styles can easily become illegible when resized, especially if the font is stylized to being with. Poor contrast between colour schemes and font can also make text difficult to read.
My personal grievance is unexpected audio. Nothing aggravates me more than going to a website and hearing audio automatically playing either from an advert or video, and having to franticly find the source to shut it up. Videos that auto-play should do so muted by default.