Having a Facebook Page is great for business. It’s the first step many small businesses now take for establishing a presence online. It can help you reach your target audience, and it’s free and easy to use. BUT, if your online strategy is based solely on a Facebook Page, then you may be doing your business a disservice.
Here are just 5 reasons why...
1.Not everyone is on Facebook!
Shocking, I know, but the fact is not everyone uses Facebook. About 3.2 Billion people worldwide have access to the internet (Time.com),
and Facebook has around 1.79 Billion users (Statista.com).
This means around half of people who are online, don’t actually have Facebook.
If your only online presence is through Facebook then potential clients may be forced into registering/logging in to view or make contact with you through your page, which let’s face it: they probably won’t.
2.Are potential clients taking your business seriously?
How many times have you searched for a local or small business online and thought “oh, they don’t even have a website” when the only search results they have are for a Facebook Page?
Of course having a Facebook Page is good for marketing, but having a full featured website legitimizes your business to potential customers, and can present your business as credible and established.
3.Have you thought about your competitors?
Every business has its competitors, but can you keep up with yours?
Is your business coming up in search engine results behind your competitors, or is it even coming up at all? Sure, a potential customer will be able to search for your business by name and will probably find you, but what about new customers who are looking for businesses like yours in their area and don’t know that you exist?
The reason your competitors are being found is probably because they have their own websites and have control over SEO (Search Engine Optimization). They can decide which buzzwords will get their site found online. SEO can be tough at the best of times, but if you are reliant on Facebook doing it for you then you may have to be content being buried further down the page of results.
4.And what about first impressions?
Every business has an image or a message to portray. Having a website is a fantastic means of advertising and will provide you with a platform to show off your corporate image in the style you want. Having a well-defined image will help your business connect with potential customers.
If you are solely reliant on Facebook, then your corporate image is probably being confined to a profile picture and a banner and frankly, your business deserves better.
Branding is a key factor in a successful marketing strategy, and first impressions are important, so make them count!
5.How much control do you really have?
Putting all your eggs in one basket with a Facebook Page means that you do not have the freedom to make any real design choices or have
the ability to implement dynamic features that you could otherwise with a full featured professional website. You do not have the ability to present your content in a way that will work best for your business as you are constrained by Facebook’s layout and infrastructure. Do you have high-resolution images that would look great in a dynamic gallery? Well, you might have to settle for an album.
And finally, it’s an obvious, but overlooked and important point; you don’t own your Facebook Page, Facebook does. That may sound like scare-mongering but it’s a real consideration and can have real implications to you Facebook Page. By using Facebook as a sole platform for your business you are beholden to Facebook’s policies and terms of service. Pages do get blocked. Pages do get banned. There are grey areas and often policies do change...